Referring to this ProBlogger post, it appears to be the marketing blogosphere is divided into those who blog about blogging (or internet marketing), and those using blogging as part of a broader approach. For both, traffic is a main goal, but towards a different end.
The former category needs to develop traffic for ad revenue. Only a fraction of visitors viewing pages will click-through on the ads, and for the freelance blogger, only these count for generating revenue.
For the blogger using the medium as part of a marketing approach, it’s page views that count, or actually, the action taken by the user. Again, only a fraction of visitors will enquire and become prospects. But the value of a prospect in B2B will be much higher than the value of a click.
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