The rise and fall of the marketing Ps

Since Kotler, marketing has been about the 4 Ps: Product, Price, Place, Promotion. But for content marketers, the actual 4 Ps are Planning, Production, Publishing, Promotion (see PodWorx ‘the 4 Ps of podcasting‘), bringing the total to 7. A recent question at MarketingProfs asks about the 7 Ps of marketing, adding Policy, Partnership and Politics, bringing us to 10.

Wikipedia’s 7 Ps add People, Process and Physical evidence. And new marketing’s 4 Ps are Personalisation, Participation, Peer-to-peer and Predictive Modelling. But marketing is also rePutation, Packaging, Perspective, …


An article at MarketingProfs covers woman’s buying power, defining Pearls, Pumps, Purses and Power as the current 4 Ps. In case you've lost count, we're at 21.

Thanks to Tom Pick for adding Platform, Prodigious, Practical, Positive, Peculiar and Patience. And how about Seth Godin's Purple Cow?

Jon Gillespie adds pain, premise, people and purpose and repeats people and proof (or physical evidence).

I guess marketing is all these 31 Ps and much more. For each marketing challenge, some, all or none of above concepts will be relevant. Let’s think about each problem on a case by case basis, irrespective of whether its dimensions start with a P or not.